Fly on Wheels
Midday - June 17, 2005
If you consider cycling as either the kiddies’ thing or as something, below the standards then change your perception. Firefox Bikes Pvt Ltd. have come up with some cycling machines that will take your eyes off the Esteems and the CBZ’s on the streets. “In India we look down upon the bicycle rider. It’s a preconceived notion that a bicycle rider must be the one who cannot afford to have any other vehicle,” says Hemant Dewan. Marketing Manager of Firefox Bikes Pvt Ltd.
Firefox bikes have introduced an amazing range of bicycles, with lightweight alloy body and hi-tech Shimano gears. “’The main idea was to promote cycling culture in India which is unfortunately lacking”, says Hemant. With over thirty models in the market, Firefox is all set to make biking the most exhilarating, leisure sports. The company also offers a range of biking accessories like biking gears, helmets, bags, and water bottles to make biking, safe, more exciting and stylish. The ending range is available at their showroom at MG Road, New Delhi. And when you buy a Firefox bike you automatically becomes a member of the Firefox club where you can interact with other Firefoxers.
