Firefox Bikes lives by #EverydayAdventure as a slogan, as a mantra. All our products, our events, our publications, everything talks about it. #EverydaydayAdventure is what you make of your daily routine, with a whole lot more excitement. It’s how you make your commute, your chores, your everyday less mundane and bring more excitement to the simple rhythms of your day-to-day life!
As a brand, we strongly believe that our lives can be made more exciting and less mundane by just shifting transport to bicycles. Think about riding to work on a bike or driving a car to work, your experiences are on the road are different. When you ride, you interact with every element of your surroundings, you notice the hawker on the roadside trying to convince passers-by to buy his wares, the beggar asking for food and a little change, also the cop enforcing traffic rules. Every ride on a bike is different, even when the route remains the same. Riding a bike forces us to slow down, look around. And this applies to the whole range of activities, commuting to work, running errands or grocery shopping, exercise in the mornings or leisure rides on the weekends. Adventure should not necessarily mean hitting the trails on the weekends or biking down a hillside. Adventure is what we make of it.
Consider the endless possibilities of adding a little bit of adventure to your daily life - riding to work, riding to the nearby park, riding to your sabzi waala, riding to a café, it goes on and on. The advantages are plenty. Aside from the excitement of the ride, you beat traffic, don’t fight for parking, have no expenses such as petrol or diesel, and get fitter and healthier while doing it! Grab a bike, any bike, whatever catches your fancy and hit the road.
Share your story with us. Take a video of your ride catching all your experiences and the difference that a cycle makes to an otherwise normal day. Or write an article about your #EverydayAdventure and elaborate how cycling impacts your days. If you are someone with an imagination, then tell us experiences you would like to have, experiences you would like to share, experiences that could inspire other individuals to start riding! Let’s make our #EverydayAdventure together. Be a part of a movement that could affect all of us for the better. Make us healthier while we live new experiences. With your story, inspire others to discover the sheer joy of riding. And if your story is truly impactful, Firefox Bikes will give you their latest bikes for being an Ambassador of #EverydayAdventure.