Keeping up with the plan to open 35 new Experience Centres in India, Firefox recently launched an experience centre in Mumbai.
Firefox Experience centres are designed keeping in mind the consumer of today - where they can learn more about Firefox bikes, discover new and incredible features, technology, and soak in the ambiance before making an informed purchase. Our Firefox experience centre in Seawood, Navi Mumbai is a one-of-its-kind world class centre in India.
Let’s have a closer look at the Firefox Mumbai Experience Centre,
Located in the satellite city- Navi Mumbai, the store is easy to reach with great road and rail connectivity. Navi Mumbai is known for its wide roads, a mix of urban development and biodiversity. It is a popular area for bikers to #GoBiking.
Designed to be unique
It has been carefully designed after extensive interactions with consumers to improve their in-store journey and elevate their experience with a refreshed, cutting edge layout & design.
Keeping up with the technology and trends, the store has a number of features like the use of Virtual Reality (VR) and digitally integrated gamifications, making the customer’s visit to the store uniquely experiential.
The newly opened Firefox store has sections dedicated to various bike categories. The easily browsable island layout with clear distinctive headers helps customers understand the segments better and aid their purchase decision.
The accessories section is divided into Wear, Gear, Spare sections so consumers can easily browse the accessories. The display of accessories using a mannequin and a bike, helps customer understand the usage of products.
The range of options for customers to choose from includes cycles for kids, mountain bikes, cycles for men, girls cycles, cycles with gears, gearless cycles, cycles for women, cycle accessories and much more!
The Service Station
The customer experience centre will also offer world class bike servicing facilities for riders where they can see the bikes getting assembled or serviced right in front of their eyes. The service station is equipped with best quality components and tools to ensure the customers gets the best service possible.
So head out to the Firefox Mumbai experience centre and enjoy the specially designed experience and #GoBiking!